India Operations

The Li-Ning brand’s exclusive distributor in India is Indo Rubber & Plastic Works. Established in 1978, in the hub of India’s sports market – Meerut, Indo Rubber boasts 8 manufacturing facilities, over 500 employees, and more than a 100-member management team, all dedicated towards developing, manufacturing, marketing and distributing high quality sports and fitness products.

Over the last 4 decades, Indo Rubber has established an extensive distribution network that spans across more than 1,000 distributors and more than 10,000 retail sports stores in India.

In collaboration with its innovative in-house R&D team and a third-party R&D team in Japan, Indo Rubber has not only designed and created some of the most inimitable products currently available in India, but has also maintained its competitive advantage through product diversification. Given its extensive history and strong market presence in India, Indo Rubber was the natural choice to introduce Li-Ning to India. In 2012, Indo Rubber officially launched Li-Ning in India, and was received with much reverence and enthusiasm across the Indian sports market, making it currently India’s best-selling brand of badminton footwear and apparel.